There have been a lot of launches in medical tourism, but not all have made it to the moon but crashed back to earth. As new destinations, new hospitals enter the market, and as new buyers, such as employers, insurance companies, TPA’s, brokers, and facilitators who launch a medical tourism business or add it as a benefit enter this market, what’ really works and what doesn’t in Medical Tourism. This session will examine some of the successes and failures in medical tourism and where some organizations went right, and some went wrong. As we analyze how does the industry and new entrants leapfrog ahead and not waste precious time or money? Want to save millions – attend, want to lose millions – then skip this session!