Jeffrey Polacheck is Vice President, Client Solutions at Nielsen. Jeffrey helps make the CBS/Nielsen client relationship run smoothly. He also co-lead the West Coast chapter of our PRIDE employee resource group which serves LGBT employees and allies. Nielsen has several different employee groups WIN (women), HOLA (hispanic), SABLE (african american), etc. One of the priorities of the groups is to also help promote the business—to that end, each group is responsible for creating Diverse Intelligence pieces etc. The power of the LGBT consumer, etc. (tapping into Nielsen’s research capabilities).